Social Media Policy
ISRA Medical Services
Purpose of this policy
guidance to staff and contractors on the use of social media at work and at
home. We aim to respect patient confidentiality, laws relating to medical
practice, and professionalism.
Social media definition
interactive communities to share information and content, such as Facebook,
Twitter, Instagram, YouTube and Linkedin. This practice has a Facebook and
Standards for our Social Media pages:
- Do not disclose any patient information without
the express consent of the patient. This includes photographs. Even “de-identified”
details may be able to be recognised by people known to the patient.
- Do not post any material that is fraudulent,
harassing, embarrassing, sexually explicit, obscene, intimidating, defamatory or
- Posts by external users will be deleted by the
practice if found to be of the nature of material described in point 2.
- Comply with AHPRA’s Guidelines for Advertising Regulated Health Services and Social Media Policy.
- The Facebook page can be used by patients to
confirm appointments but cannot be used to make an appointment, provide patient-specific
medical advice, provide repeat prescriptions or referral letters.
- All posts must be approved by the practice
manager, and those with medical content must first be approved by the Practice
- The practice manager is responsible for
regularly reviewing content of the Facebook page. In his absence he will
appoint another staff member to the task.
On employees’ and contractors’ personal
social media sites:
- Do not refer to the practice, other staff or
contractors without their approval. Do not criticise or denigrate the practice,
its staff and contractors, or organisations it is professionally associated
- There should be no photos taken inside the
workplace which could capture documents, paperwork, patient charts, or other
information protected by privacy law. Do not disclose any patient information
without the express consent of the patient.
- Do not accept “friend” requests from people you
know only as a patient of the practice.
- Do not disclose any confidential information
relating to practice systems.
- Use of social media should not interfere with
Consequences of breach of this policy
Any breach of this social media policy may result in disciplinary action,
and in the event of serious misconduct may result in the termination of
employment or contract.
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